Weather Spat at DirecTV

You may have read or heard about DirecTV and The Weather Channel (TWC) in the news lately.

Credit: donnierayjones via Flickr

Credit: donnierayjones via Flickr

Given the emotions surrounding this less-than-cordial exchange, we thought we’d give you the scoop:

  1. This is fundamentally a contract dispute between DirecTV and TWC.
  2. TWC wants more money from DirecTV to bring the public “life-saving, public safety” shows like Highway Thru Hell and Prospectors.
  3. TWC asked its viewers to take to social media and even urge Congress to intervene in this contract dispute between two companies (they must think this is an issue worthy of Congress)!
  4. DirecTV, in response to consumer complaints about the amount of reality programs that The Weather Channel airs instead of weather forecasting, had launched its own service, Weather Nation.
"Prospectors" follows a group of miners searching for the rarest gems in order to strike it rich.

“Prospectors” follows a group of miners searching for the rarest gems in order to strike it rich.

David Clark, president of The Weather Channel, even went as far as to say the network is essential to television viewers at times of severe weather.

We are, quite frankly, amazed at these tactics. Here’s a lesson on how people get weather in 2014:

  • Weather is local - Studies show that 90% of people tune into their local stations to get local weather coverage. We understand this, so we work with local broadcast partners nationwide so they can share our data and forecasts with you. In fact, this is why we operate the worlds largest weather and climate sensor network so you can access neighborhood-level, real-time data to Know Before™. Unlike The Weather Channel and AccuWeather, we measure weather where people live, not at airports where they don’t (at least willingly).
  • Weather is mobile – More and more people get their weather from their mobile phones. This is why WeatherBug has a top, award-winning app for your Android phone & tablet, iPhone & iPad and Windows Phone 8! They’re completely free, so if you haven’t already, be sure to download it today.
  • Alerting saves lives – Early warnings to severe weather are critical. Our Spark Lightning Alerts tell you when lightning is nearby and our advanced Dangerous Thunderstorm Alerts warn you to severe weather 50% faster than other alerts. No other weather provider can match this ability (or our network). We also send alerts from the National Weather Service – you can be rest-assured that you’re getting the most complete alerting capability when using WeatherBug!

Stay safe! Know Before™.

The WeatherBug – Earth Networks Team

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